disney and pixar’s luca title treatment concepts

Across 2020, the Hoodzpah team worked on three movie title treatment projects for the incredible creative team at Disney and Pixar. Luca was one of those projects, a film that tells a fantastical coming-of-age story of a sea monster finding his place in an Italian seaside village. We were shown concept art from the animation department and moodboards filled with typography inspired by Gelato shops, travel brochures, and hand painted signage from the 1920s, ’30s, and ’40s. Our brief was to create custom type solutions for the movie that would embody the sun-drenched village, a somewhat undefined retro nostalgia, and Luca’s identity as a sea-monster trying to find his place between shore and sea.